Background
MeisterTask provides an intuitive task management platform ideal for effective team collaboration. Their previous website was becoming difficult to maintain, with performance issues affecting user experience and conversion rates. The marketing team struggled with limited flexibility in content management, making it challenging to quickly update feature pages, launch new campaigns, or optimize conversion funnels.
As a company focused on productivity and efficiency, MeisterTask wanted their website to embody these same qualities while serving as a powerful lead generation tool for their business. After evaluating several content management solutions, they selected Storyblok for its flexibility and reached out to us as experienced Storyblok implementation partners.
How We Worked Together
Our collaboration with MeisterTask began with a comprehensive discovery session where we examined their existing website, identified pain points, and established clear objectives for the new implementation. MeisterTask had already worked with a design partner who had created initial wireframes and design concepts based on their brand guidelines.
We established a structured workflow with weekly sprint reviews and a dedicated communication channel for ongoing discussions. The project timeline was divided into key phases with defined milestones to ensure steady progress and alignment with business priorities.
Our approach started with the development of the homepage and core feature pages, building reusable components that would form the foundation of the entire website. The design team worked one sprint ahead of development, providing high-fidelity designs that our developers would implement into code and configure within Storyblok.
During the initial phase, we focused on technical architecture decisions, configuring the Storyblok environment, setting up the deployment pipeline, and planning the content migration strategy. This gave the design team time to refine their concepts while we established the technical foundation.
Our weekly sync meetings included design reviews and demonstrations of implemented pages in both the staging environment and within the Storyblok interface. This helped us gather immediate feedback, make necessary adjustments, and prioritize features for the following sprint.
Feature Section Implementation
For the features section, we created a modular system that allowed MeisterTask to showcase their robust task management capabilities in visually engaging ways. Each feature component was designed to highlight specific functionality while maintaining consistent branding and user experience across the site.
Laszlo Bokor
Web Manager, Meister
“Makers' Den always worked in a timely manner, on a weekly sprint basis They delivered tasks on time, and within the project scope. They were always open to feedback adjusting implementation details when needed. Makers Den were rigerous with bug-testing and making sure the quality of their deliverables is up to a high standard”
This approach enabled their marketing team to easily update and reorganize feature presentations based on user feedback and product updates.
The Technical Setup
The MeisterTask website was built using modern best practices for marketing websites:
Content organized in Storyblok in a way intuitive for the content managers, allowing them to create and update pages without developer assistance.
Support for live previews for Content Managers so they could see changes in real-time as they edited, significantly streamlining the content creation process.
Comprehensive technical SEO implementation including customizable meta titles, descriptions, H1 tags, and OpenGraph image data to boost MeisterTask's search visibility.
Automatically generated SEO data for sitemaps and JSON+LD structured data to improve search engine understanding and feature rich results.
Conversion-optimized landing pages with performance marketing setups to showcase MeisterTask's features and drive user sign-ups.
Exceptional performance metrics with high scores on Core Web Vitals, ensuring fast loading times and smooth user experience.
GDPR-compliant cookie consent integrated with their marketing tools to enable effective but compliant re-targeting and analytics.
The core technologies used included:
Typescript - Providing type safety and improved developer experience throughout the project.
ReactJS - The frontend framework that allowed us to build a responsive, interactive user interface showcasing MeisterTask's dynamic features.
NextJS - Offering server-side rendering capabilities, optimized performance, and a robust development environment.
Storyblok - Our headless CMS of choice, providing MeisterTask with flexible content management capabilities.
TailwindCSS - Enabling efficient styling with no runtime overhead, perfect for achieving the sleek, modern design MeisterTask required.
Feature Showcase Implementation
We designed specialized components to highlight MeisterTask's key features such as project boards, task management, time tracking, and team collaboration tools. These components were built to showcase the functionality in context, helping potential users visualize how MeisterTask could fit into their workflow.
The features section implemented interactive elements that mimicked the actual product experience, giving visitors a "try before you buy" feel without requiring them to sign up. This approach significantly improved user engagement metrics and conversion rates on feature pages.
The Results
MeisterTask launched a cutting-edge website that effectively showcases their task management platform, with an intuitive content structure that their marketing team can easily manage. The new site significantly outperforms their previous website across key metrics.
The site integrates seamlessly with MeisterTask's CRM and marketing automation tools, creating efficient lead generation funnels that capture and nurture potential customers. The modern, responsive design reflects MeisterTask's brand identity as an innovative, user-friendly task management solution, strengthening their market position and supporting their business growth objectives.
Laszlo Bokor
Web Manager, Meister
“The amount of new content types, website functionalities, and published pages measured Makers' Den's success. They delivered on time, within the project's scope, and were open to feedback. The team's technical expertise, efficiency regarding CMS, and work ethic impressed us.”
The modular content structure in Storyblok enables the MeisterTask team to continuously optimize their website, create targeted landing pages for marketing campaigns, and adapt messaging based on market feedback without requiring developer intervention for each change.
If you are looking for similar results, talk to a Maker!
