Privacy Policy

About the data, we collect, why and how

We explain how we process your data for:

  • our clients, business partners, or representative of either

  • those who are not yet our clients

  • those who are visiting our website

Who are we, and how to contact us?

Your personal data is controlled by Makers' Den GmbH, Germanistr. 1 A, 12099 Berlin.

For any questions, please contact hello@makersden.io

What and why we process data

Below we outline the types of personal data we process, sources, as well as purpose and legal basis.

If you are our client, business partner, or a representative of either:

Data typeSourcePurposeLegal basis
NameYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
Contact detailsYou or your organisationProvision of services, management of client relationship Business contract or relationship
Employer or other organisationYou or your organisationProvision of services, management of client relationship Business contract or relationship
RoleYou or your organisationProvision of services, management of client relationship Business contract or relationship
Information about communication You or your organisationCommunication between you and us Business contract or relationship
Event sign-upsYou or your organisationProvision of services, management of client relationship Contract (event sign-up)

If you are our not a Makers' Den client but receive marketing communication from us:

Data type SourcePurpose Legal basis
NameYou or a personal contact at Makers' Den MarketingYour consent or our legitimate interest (marketing)
Contact details You or a personal contact at Makers' Den MarketingYour consent or our legitimate interest (marketing)
Employer or other organisation You or a personal contact at Makers' Den MarketingYour consent or our legitimate interest (marketing)
Information about communication Communication between you and us MarketingYour consent or our legitimate interest (marketing)
Event sign-ups YouEvent organisation Your consent or our legitimate interest (marketing)

If you are visiting our website:

Data type SourcePurposeLegal basis
IP Address Your browsing activities Provision of a smooth user experience on our website Legitimate interest
Website usage behaviour Your browsing activities Provision of a smooth user experience on our website, and for marketing reasons when used in conjunction with remarketing/retargeting platforms Legitimate interest and marketing

We use the following service providers for processing:

Service provider Purpose Location
Hubspot Used for client relationship management and marketing EU and US (Privacy Shield, EU Standard Data Protection Clauses)
Google G-suite Email accounts and document management EU and US (Privacy Shield, EU Standard Data Protection Clauses)
Google Analytics Website usage analytics EU and US (Privacy Shield, EU Standard Data Protection Clauses)

Read more:

Hubspot privacy policy

Google Cloud & the General Data Protection Regulation

Google Analytics - Safeguarding your data

How long do we keep your data?

If you are a client of Makers' Den, we may process your data for the duration of our relationship and five years thereafter.

If you receive marketing communication from us, we may process your data until you inform us you don't wish to be on our marketing lists anymore.

If you visit our website, we may process your data for a maximum of 2 years after your visit.

How do we use cookies?

We use the cookies necessary to run and improve our website experience. For this purpose, we use Google Analytics. You can always disable cookies by changing your web browser settings. Cookies may also be used to create anonymous audience groups for the purposes of targeted advertising.

What sort of targeted advertising do we do?

We may do retargeting/remarketing campaigns to website visitors using platforms such as Google Ads, Facebooks Ads, and LinkedIn Ads. The targeting of these ads is anonymous but is based on website behavior as well as audience data from relevant ads platform (Google, Facebook, or LinkedIn).