Privacy Policy

About the data we collect, why and how

We explain how we process your data for:
  • our clients, business partners or representative of either
  • are not yet our client but receive marketing from us
  • or you visit our website

Who are we and how to contact us?

Your personal data is controlled by Makers' Den GmbH, Germanistr. 1 A, 12099 Berlin.

For any questions please contact hello@makersden.io

What and why we process data

Below we outline the types of personal data we process, sources as well as purpose and legal basis

If you are our client, business partner or a representative of either:
Data typeSourcePurposeLegal basis
NameYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
Contact detailsYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
Employer or other organisationYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
RoleYou or your organisationProvision of services, management of client relationshipBusiness contract or relationship
Information about communicationYou or your organisationCommunication between you and usBusiness contract or relationship
Event sign-upsYouEvent organisation, management of client relationshipContract (event sign-up)
If you are our not a Makers' Den client but receive marketing communication from us:
Data typeSourcePurposeLegal basis
NameYou or a personal contact at Makers' DenMarketingYour consent or our legitimate interest (marketing)
Contact detailsYou or a personal contact at Makers' DenMarketingYour consent or our legitimate interest (marketing)
Employer or other organisationYou or a personal contact at Makers' DenMarketingYour consent or our legitimate interest (marketing)
Information about communicationCommunication between you and usMarketingYour consent or our legitimate interest (marketing)
Event sign-upsYouEvent organisationYour consent or our legitimate interest (marketing)
If you are visiting our website:
Data typeSourcePurposeLegal basis
IP AddressYour browing activitiesProvision of a smooth user experience on our websiteLegitimate interest
Website usage behaviourYour browing activitiesProvision of a smooth user experience on our website, and for marketing reasons when used in conjunction with remarketing/retargeting platformsLegitimate interest and marketing
We use the following service providers for processing:
Service providerPurposeLocationRead more
HubspotUsed for client relationship management and marketingEU and US (Privacy Shield, EU Standard Data Protection Clauses)Hubspot privacy policy
Google G-suiteEmail accounts and document managementEU and US (Privacy Shield, EU Standard Data Protection Clauses)Google Cloud & the General Data Protection Regulation
Google AnalyticsWebsite usage analyticsEU and US (Privacy Shield, EU Standard Data Protection Clauses)Google Analytics - Safeguarding your data

How long do we keep your data?

If you are a client of Makers' Den we may process your data for the duration of our relationship and 5 years thereafter.

If you receive marketing communication from us we may process your data until you inform us you don't wish to be in our marketing lists anymore.

If you visit our website, we may process your data for a maximum of 2 years after your visit.

How do we use cookies?

We use cookies necessary to run and improve our website experience. For this purpose we use Google Analytics. You can always disable cookies by changing your web browser settings. Cookies may also be used to create anonymous audience groups for the purposes of targeted advertising.

What sort of targeted advertising do you do?

We may do retargeting/remarketing campaigns to website visitors using platforms such as Google Ads, Facebooks Ads and LinkedIn Ads. The targeting of these ads are anonymous but are based on website behaviour as well as adudience data from relevant ads platform (Google, Facebook or LinkedIn).