About the data, we collect, why and how
We explain how we process your data for:
our clients, business partners, or representative of either
those who are not yet our clients
those who are visiting our website
Who are we, and how to contact us?
Your personal data is controlled by Makers' Den GmbH, Germanistr. 1 A, 12099 Berlin.
For any questions, please contact hello@makersden.io
What and why we process data
Below we outline the types of personal data we process, sources, as well as purpose and legal basis.
If you are our client, business partner, or a representative of either:
| Data type | Source | Purpose | Legal basis |
|---|
| Name | You or your organisation | Provision of services, management of client relationship | Business contract or relationship |
| Contact details | You or your organisation | Provision of services, management of client relationship | Business contract or relationship
|
| Employer or other organisation | You or your organisation | Provision of services, management of client relationship | Business contract or relationship
|
| Role | You or your organisation | Provision of services, management of client relationship | Business contract or relationship
|
| Information about communication | You or your organisation | Communication between you and us | Business contract or relationship
|
| Event sign-ups | You or your organisation | Provision of services, management of client relationship | Contract (event sign-up)
|
If you are our not a Makers' Den client but receive marketing communication from us:
| Data type | Source | Purpose | Legal basis
|
|---|
| Name | You or a personal contact at Makers' Den | Marketing | Your consent or our legitimate interest (marketing)
|
| Contact details | You or a personal contact at Makers' Den | Marketing | Your consent or our legitimate interest (marketing)
|
| Employer or other organisation | You or a personal contact at Makers' Den | Marketing | Your consent or our legitimate interest (marketing)
|
| Information about communication | Communication between you and us | Marketing | Your consent or our legitimate interest (marketing)
|
| Event sign-ups | You | Event organisation | Your consent or our legitimate interest (marketing)
|
If you are visiting our website:
| Data type | Source | Purpose | Legal basis
|
|---|
| IP Address | Your browsing activities | Provision of a smooth user experience on our website | Legitimate interest |
| Website usage behaviour | Your browsing activities | Provision of a smooth user experience on our website, and for marketing reasons when used in conjunction with remarketing/retargeting platforms | Legitimate interest and marketing |
We use the following service providers for processing:
| Service provider | Purpose | Location |
|---|
| Hubspot | Used for client relationship management and marketing | EU and US (Privacy Shield, EU Standard Data Protection Clauses) |
| Google G-suite | Email accounts and document management | EU and US (Privacy Shield, EU Standard Data Protection Clauses) |
| Google Analytics | Website usage analytics | EU and US (Privacy Shield, EU Standard Data Protection Clauses) |
Read more:
Hubspot privacy policy
Google Cloud & the General Data Protection Regulation
Google Analytics - Safeguarding your data
How long do we keep your data?
If you are a client of Makers' Den, we may process your data for the duration of our relationship and five years thereafter.
If you receive marketing communication from us, we may process your data until you inform us you don't wish to be on our marketing lists anymore.
If you visit our website, we may process your data for a maximum of 2 years after your visit.
How do we use cookies?
We use the cookies necessary to run and improve our website experience. For this purpose, we use Google Analytics. You can always disable cookies by changing your web browser settings. Cookies may also be used to create anonymous audience groups for the purposes of targeted advertising.
What sort of targeted advertising do we do?
We may do retargeting/remarketing campaigns to website visitors using platforms such as Google Ads, Facebooks Ads, and LinkedIn Ads. The targeting of these ads is anonymous but is based on website behavior as well as audience data from relevant ads platform (Google, Facebook, or LinkedIn).