Revolutionizing Task Management with a High-Performance Website

Challenge

Meister approached us with the goal of revamping the website for their core product, MeisterTask. They faced several challenges with their existing web infrastructure:

1. Limited control over their website due to accumulated tech debt

2. Ineffective leverage of their most valuable marketing property

3. Multi-domain and multi-CMS setup causing complexity and inefficiency

4. Need for a platform to support Product-Led Growth (PLG) and Product-Led Sales (PLS) motions

5. Requirement to comply with the Accessibility Act 2025

Their specific objectives for the project were:

1. Create a brand new website for MeisterTask

2. Migrate web content from WordPress to Storyblok headless CMS

3. Enable the Meister team to work efficiently with the new CMS within a short timeframe (3-4 months)

4. Optimize their marketing funnel to increase signup and conversion rates

5. Increase speed to market for new commercial initiatives

6. Create a scalable platform for top, middle, and bottom-of-funnel content

Solution

We implemented a cutting-edge tech stack to address Meister's needs:

• Next.js: For server-side rendering and optimized performance

• Storyblok: As a headless CMS for flexible content management

• Vercel: For seamless deployments and global content delivery

Key Deliverables

1. Storyblok CMS Implementation

   • Enabled the Meister Marketing Team to create content in the new headless CMS

   • Developed new, templatized blocks for use in Storyblok

2. Content Migration

   • Successfully migrated content from the previous WordPress blog to the new system

3. Web Design Implementation

   • Implemented web design elements based on a set design framework in Figma

4. Functionality Development

   • Created various website functionalities including search, animations, and filtering

5. Page Development

   • Finished and published numerous website pages within the project timeline

Project Management

Our team of 2-3 employees worked on a weekly sprint basis, ensuring timely delivery of tasks within the project scope. We maintained rigorous bug-testing practices to uphold a high standard of quality in our deliverables. Communication was primarily conducted through virtual meetings, email, and Slack for efficient async communication.

Laszlo Bokor

Project Manager / Conversion Rate Optimization Manager

“We were fully satisfied with their work.”

Results

The new MeisterTask website achieved significant improvements:

• Successful development of multiple new content types in Storyblok

• Implementation of crucial company website functionalities (search, animations, filtering, etc.)

• Timely completion and publication of all required website pages

• Elimination of tech debt through simplified CMS setup

• Creation of a scalable platform supporting Product-Led Growth & Product-Led Sales motions

Why Meister Chose Makers' Den

• High ratings

• Competitive pricing that fit their budget

• Excellent culture fit

• Strong value for cost

Conclusion

By leveraging our expertise in modern web technologies and headless CMS solutions, we delivered a high-performance marketing website that aligns perfectly with MeisterTask's brand and product offering. The new website not only showcases MeisterTask's features more effectively but also provides a solid foundation for future growth and marketing initiatives.