A New Digital Home for a People-Centered Consultancy
Acquis is a global consulting firm that has built its reputation on a simple but powerful idea: putting people at the center of every solution. They partner with ambitious leaders and companies to design strategies, build effective organizations, and leverage technology to drive sustainable growth.
Due to rapid growth, Acquis had outgrown its existing Wordpress instance. When the decision was made to renew the website; they wanted more than just a digital facelift. They needed a next-level, scalable solution that would not only reflect their core values but also serve as a dynamic platform to showcase their expertise, connect with clients, and attract top talent. The goal was to create a digital experience that was as thoughtful, strategic, and impactful as the consulting work they deliver on top of the latest and most modern tech stack available for the job.
Additionally, Acquis wanted its website to serve three audiences equally: humans, AI/LLMs, and search engines.
Marc Allen
CMO Acquis Consulting
“What impresses me most about Makers' Den is their ability to think conceptually about what we are trying to achieve.”
The Challenge: Articulating a Unique Value Proposition
Acquis faced a challenge common to many successful consulting firms: how to clearly translate their breadth and depth of expertise digitally. Their previous website didn’t fully capture the breadth of their capabilities or the depth of their industry knowledge and also lacked a strong expression of their people-first culture—a key differentiator in their field.
They needed a website that could:
Clearly communicate their service offerings—from strategy and operating model design to technology implementation and transformation management.
Showcase their deep expertise across industries including Life Sciences, Healthcare, and Technology.
Highlight their unique, people-centered approach to consulting.
Serve as a resource hub for clients and prospects, offering valuable insights and thought leadership.
Attract additional top-tier talent by providing a glimpse into company culture and career opportunities.
The Approach: A Lean Team focused on Results
Acquis began the project with in-depth discovery workshops involving stakeholders from marketing, brand, and leadership. Together with their design team, they clarified the core messages Acquis wanted to convey and mapped user journeys for key personas: prospective clients, future hires, and returning partners.
Key steps in the process included:
Content Planning: They re-architected the site structure around Acquis’s real-world value—industry verticals, capability areas, client success stories, and insights.
Modular Component Design: To give Acquis full editorial control, we designed and implemented a library of reusable components, making future content creation flexible and scalable.
Collaboration & Feedback Loops: The project was managed in close collaboration with Acquis’s teams, using weekly check-ins and reviews to ensure alignment at every step.
Agile Delivery: When sections and pages were designed and approved by leadership we could implement them in short order to allow early feedback and faster iteration.
Technical Implementation
We chose a modern, performance-focused stack to ensure long-term flexibility and ease of maintenance:
Framework: Built with Next.js for speed, scalability, and SEO performance.
CMS: Storyblok, the headless CMS with the best content management experience for marketers, gave Acquis full control over content updates without developer involvement.
Hosting & CI: Deployed on Vercel, offering automated preview environments and lightning-fast edge delivery.
Integrations: Connected with analytics, forms, and CRM tools to support marketing workflows and lead capture.
Accessibility & Performance: Optimized for accessibility, mobile responsiveness, and Core Web Vitals.
The Solution: A Website Built for Connection and Clarity
The new Acquis website is a masterclass in strategic communication. It’s a clean, modern, and intuitive platform that reflects the firm’s professionalism and people-focused ethos.
Highlights:
Intuitive Navigation: Structured around capabilities and industries, with clear pathways for each user type.
Compelling Storytelling: Case studies and client success stories bring Acquis’s impact to life.
Rich Content Hub: The “Insights” section showcases thought leadership through articles, white papers, and reports.
People & Culture: Dedicated sections highlight Acquis’s values, community initiatives, and employee experience—crucial for attracting talent.
Seamless UX: Fully responsive, fast-loading, and easy to navigate—on desktop or mobile.
The Result: A Powerful Engine for Growth
The new Acquis website is more than just a digital brochure—it’s a strategic asset for marketing, recruiting, and client engagement.
The new platform empowers Acquis to:
Generate new business leads by clearly articulating their value proposition and expertise.
Deepen client relationships through thought leadership and resources.
Attract top talent by showcasing culture, career paths, and employee stories.
Build authority in the consulting space through content-driven SEO and insight publishing.
Final Thoughts
By investing in a scalable new web site that authentically reflects who they are, Acquis has created a digital experience that aligns with their mission: delivering outsized results, with a human touch.
