Speed and technical foundations

Speed affects every campaign you run, how you rank in search and the first impression you make on buyers. These guides explain the numbers that matter, what usually slows marketing websites down, and the order to fix things in, without assuming you write code.

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More in this topic

  1. 02

    How third-party scripts slow your site, and which to keep

    Chat widgets, pixels, heatmaps and testing tools are third-party scripts, and each costs load time. How to audit them and keep the ones you need.

    Read the guide
  2. 03

    Website performance audit checklist

    A half-day speed audit for a marketer and a developer: field data, images, fonts, scripts, layout shifts and the order to fix things in.

    Read the guide

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