Practical guides for B2B marketing teams who own their company website. Learn how to choose and run your platform, keep it fast, connect it to your CRM and measure what matters, explained in plain language and based on real projects.
Pick a topic below or in the menu. Each one starts with a main guide and continues with more specific articles.
Choosing a CMS, when headless makes sense and planning Storyblok, from a B2B marketer's perspective.
Explore the topicWebsite speed and Core Web Vitals for marketers: what slows B2B websites down, how to audit it and what to fix first.
Explore the topicForms, lead routing and integrations: how your website connects to your CRM, such as HubSpot, and the rest of your marketing stack.
Explore the topicAnalytics, key events, tag management and consent: what to measure on a B2B website, and how to make the numbers trustworthy.
Explore the topicNeed help with your marketing website?
We help B2B marketing teams build fast websites they can edit themselves.
See our Fast Website service